It's Fashion Revolution on Earth Day

🌎 Happy Earth Day fellow humans!

Thank You for Helping us Plant Over 10K Trees!

See our saplings flourishing into a fully fledged forest in a virtual image here.
Fashion Revolution week is all about educating ourselves and each other, about how we can eradicate exploitation of people and the planet by investing in sustainability, fair trade and restoration of critically endangered resources.


The fashion and textile industries are the second biggest pollutant on the planet, so what better time to address the issue of challenging our carbon footprint, than Earth day.

Earth Day was founded in 1970 and has since become a date for land mark pro-climate action and development. You can discover more at a communications and news hub for world’s largest recruiter to the environmental movement, working with more than 75,000 partners in over 192 countries to drive positive action for our planet.

When it comes to sustainability, less is definitely more! Consuming less, shopping pre-loved, up-cycling and investing in carefully considered, quality and fair-trade products, in a way that works for you and your personal budget, are all good moves...but there's always more we can do.

There are so many ways in which we can balance our impact on the planet and it really doesn’t have to cost the Earth! In 2020, despite losing the bulk of our business to cancelled festival events, we’ve been determined to keep our team together and provide as much employment as we can afford to. We’ve achieved this by keeping our personal overheads as low as possible and spreading the seasonal workflow for our tailors across the year.

With your investment in our small independent business, we’ve managed to build our online brand and it feels so good to be giving it back!  We decided to pay it forward by donating a percentage of every purchase to fund free meals for people below the poverty line in the UK via a collaboration with Shambala our favourite forward-thinking sustainable Festival and FareShare food banks plus, together we are helping to fund the reforestation of mangroves in Madagascar with Ecologi.

We can’t believe that we’ve absolutely smashed our target of 10K trees in a year, as we’ve achieved that in just 6 months!  Thank you to each and every one of you for shopping with us and for liking, following & sharing our story. Together we are helping to restore a rare and unique habitat, which will in turn rejuvenate the local ecosystem.

A reforestation project on this scale, provides work for local people struggling to survive. The country is in crisis as the pandemic has pushed many families to suffer starvation.

There is always more we can do. It might sound mad for a fashion designer to urge you to ‘buy less’ but we’re far more invested in people and the planet than any thoughts of profit at their cost.

Find out what action you can take at and discover Discover more about our own story in this series of Blog posts and by visiting our Ethics and Values page too.

Be sure to follow us on Instagram & Facebook for more stories and snippets as and when they happen.

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